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Are your customers satisfied?
NRS provides confidential assessments of new home buyer satisfaction for large-scale* single and multi-family home builders throughout the U.S. NRS has the most comprehensive and current national builder database in the homebuilding industry. A database of this quality enables NRS to compare and rank builders within a market, region, or nationwide. Such comparisons provide builder-clients with a clear picture of how they perform in comparison to their market, region, or the rest of the country.
Utilizing the Home Buyer Satisfaction Inventory, NRS evaluates and compares builders on the basis of customer satisfaction and compiles a detailed report outlining areas of excellence and concern. This information enables each builder to monitor their organizational quality and identify areas for improvement.

Our comprehensive and proven home buyer survey provides detailed information in the areas of:

  • Product Satisfaction
  • Service Satisfaction
  • Workmanship/Materials
  • Lot and Location
  • Home Features
  • Sales Representative
  • Warranty Service
  • Options & Color Selections
  • Loan/Closing Process
  • Walk-Through Process
  • Marketing Information
  • Total Home Buyer Satisfaction

* Large-scale builders are defined as companies having 50+ closings per year.
Customized Questions
Each builder has the opportunity to develop customized questions to be included in the NRS Home Buyer Satisfaction Inventory.

These questions can be changed every quarter to meet your company's research objectives. This feature offers an efficient, cost-effective, and flexible means of assessing your customers.

ROS - Response Optimization Strategy
NRS provides ROS programs for companies requiring premium response rates. With an NRS ROS, NRS survey programs can achieve response rates of up to 70%.

Standard NRS research programs without ROS consistently achieve survey response rates of at least 50%. For survey populations of 30 or more people, statistics have shown that a survey response rate of 40% or higher is a strong representation of a total population. Margins-of-error for each percentage increase in response rate over 40% diminish only slightly.
Report Details
The surveys coordinated by NRS offer on-demand updates and comprehensive analysis for each builder. Updated results can be viewed online daily via eReports™ Online Data Delivery, while comprehensive benchmark analyses can be delivered quarterly, semi-annually and annually. Additionally, your results can be presented by a research consultant specializing in the home building industry.

Comprehensive Reports include the following:

  • Comparisons by Community
  • Comparisons to Regional or National Builder Averages in all Survey Categories
  • Confidential Rankings in all Survey Categories
  • Tables and Graphs of Quarterly Trends
  • Qualitative Analysis of Narrative Responses
  • Individual Staff Member Comparisons

eReports™ Online Data Delivery is a web-based reporting program that provides clients with on-demand secured access to live data. When data enters the NRS database it is automatically included in eReports™. Customer feedback and updated analyses are viewable immediately upon receipt of each new response set. The eReports™ system allows clients to easily navigate their databases for crucial information, from overall company performance down to specific customer responses. This feature helps clients to quickly identify areas where overall company performance is being affected most, enabling them to focus where customer satisfaction maintenance is most critical.

eReports™Online Data Delivery provides the following:

  • Executive Summary
    • Total Home Buyer Satisfaction
    • Product & Service Satisfaction
    • Recommend Level
    • Strongest & Weakest Categories
    • Highest & Lowest Ranked Developments

  • Running YTD Averages & Prior-Year Comparisons
  • Response Profiles
  • Company Averages
  • Community Comparisons
  • Respondent Comments

Contact NRS to learn more about how you can improve the overall satisfaction of your customers.
 
 

 


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